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Culture

Corporate culture: integrity, practical, high-quality, first-class!
Business philosophy: the pursuit of excellence without end, with the times and create the future!
Value concept: the pursuit of value is the starting point of our work, creating value is the power of our life, the realization of value is our eternal pursuit!
Entrepreneurial passion: the pursuit of life is not a full stop, since ancient times love to fight will win!
Entrepreneurial motivation: with love to do business, with a heart of thanksgiving to be a man!
Objectives: interaction and cooperation, is our work, save the cost, profit maximization, quality service, advancing with the times is the focus of our work, win win win is the result of our work.

Team concept

The target in the same direction, with leading, tacit trust, risk sharing.
The company advocates the team spirit. To create the most competitive silica gel production enterprise is the common goal of the pearl. In the process of achieving this goal, every one to his loyalty to the team, heavy responsibilities, develop their potential and work hard, strive to be in the team "leading wild goose".

To trust each other, cooperate tacit understanding, dedication, surmount in the fierce market competition, fight wind and waves hit, overcome difficulties, and finally in the realization of the strategic goal of enterprise development and realize their value of life.

Innovation idea:
Continuous innovation tolerance failure
Continuous innovation is the source and driving force of the survival and development of enterprises, to create the most competitive business must create a strong atmosphere of innovation, always support staff innovation, innovative technologies, management innovation, system innovation, innovation environment;

The failure of innovation in the work, to understand, tolerance, but also to encourage, so that innovation has become a quality, a spirit, a fashion.

Talent idea:
Human adaptation to its position and its people

As long as they are willing and able to work hard for the enterprise, the positive contribution, is the enterprise needs of the talent. In the selection of talent, the first consideration is the personnel knowledge skills and job requirements, so that the best combination of both, to maximize the expertise and ability of each employee.

Quality concept:

High standard fine zero defect high standard, fine, zero defect, is the basic requirements of enterprise employees, but also the basic work attitude of employees. High standard is a prerequisite, fine is the basic requirements, zero defect is the ultimate goal. The three parts are indispensable.

Marketing concept:
To create value for the user, to win friends for the enterprise

Marketing in the 21st century, "creating value for customers" advocate is not simple sale connotation, but to in work effort for the user to create in other for households where no or not to value so that they become repeat customers, and ultimately become the company of friends.

Security concept
Life is priceless, safe for the day of life for each person only once, we should respect life, cherish life. Safety first, prevention first;
Safety is the nature of the production and operation needs and inevitable requirement, only in the worker's life safety guarantee and the normal operation of equipment and facilities can be guaranteed, enterprises can be sustained, healthy and harmonious to development.
Honest and clean government
Keep clean, morality, self-cultivation, name
One is by learning a variety of cultural knowledge, professional skills, improve their comprehensive quality;
Khalid is to strengthen their self-cultivation, establish good morality;
Keep honesty is to strictly abide by the party and government discipline and enterprise rules and regulations, honesty and self-discipline, can withstand the temptation, for people doing things clear vain, have a good reputation among the masses.